Hello Everyone! This morning we’re writing to you, our viewers, regarding the release of the new smartphone by Blackberry, called the “Passport“. Seriously…you ask? Who cares? I’m sure that’s what many of you are thinking! We however believe many business professionals should care/need to care or at the very least, be aware of the launch of this new device and its possible benefits for business and personal use. With data security becoming increasingly important, we as business owners and those of you in highly sensitive industries like legal, financial, healthcare, technology, and government, should be concerned about the security of our business and client data, as well as our own personal data! Read the online articles on the NY Times and Bloomberg and other online sources to get a good perspective on this new release. So back to the new Blackberry Passport…
Today, Blackberry’s new CEO John Chen, unveiled their new smartphone called the Blackberry Passport. It’s different, yet familiar. Retro, yet very contemporary and updated with many of the bells and whistles of the other smart phones. But this IS different… perhaps even innovative in that it bucks the trend of rectangular smartphones. The Passport is square… not rectangular, and it has the physical qwerty keypad (which Blackberry users love) that is also “swipable” to enable scrolling. It also boasts an expansion slot up to 128 GB for lots and lots data storage, and packs a 13 MP camera! The new Blackberry Passport, may just meet the needs of business professional’s in the highly sensitive industries previously mentioned. While all the other smartphones by Samsung and even the new i6 from Apple are rectangular in nature, and incredibly packed with entertainment, leisure and business values in their devices (which we all know are quite good), Blackberry has bucked the industry, the leaders and the norm. From early views, the Passport has nearly all the functionality of the typical smartphone, but again, Blackberry is appealing to the business user.
We at GMS are former fans and users of Blackberry. We valued the quality of their devices and most importantly, we appreciated the security of our data. Coming from the professional services industry (consulting), we certainly place security needs higher than entertainment and leisure. Don’t get us wrong! We appreciate the conveniences and functionality of the iPhone and Android devices, and we are currently users of these devices. HOWEVER, we are growing more and more concerned about security and the integrity of security for our business, client and personal data.
So, will this new release of the Passport help turn the corner for Blackberry? Only time will tell. Keep in mind, Blackberry doesn’t need to sell massive amounts of this smartphone to the general public to make a profit (I’m sure they would like to though). However, if they once again capture the minds and wallets of business users, then Blackberry may well have revived the niche market they were once famous for…business and government. Once again, only time will tell if this new release will be successful. One thing we will give John Chen and Blackberry credit for with this new product, and that is… at least they better defined and articulated their “Value Proposition” (which is how we help our clients). We feel this is the big step that Blackberry has needed to move forward. We’ll keep you posted on their progress…
GMS BUSINESS CONSULTING – provides business professionals with Accounting Services, Business Development Services and Business Optimization Services to successfully organize, grow and operate their businesses more effectively and efficiently. We do NOT provide investment advice. Contact us if you are interested in learning more about our services, and in particular, about our 3-Step-Solution to help you strategically focus and tactically grow your business. We would welcome the opportunity to speak with you.